Done For You Solution For Emerging GCs

We’ll handle building your digital presence so you can focus on building your business.

Let’s Get Started

Website

We handle every aspect of your website for you. From maintenance to upgrades to posting or updating content, the Tiger Shark Marketing team will have your back. Your website will integrate seamlessly with the TSM CRM to capture inquiries and enable self-service appointments.

TSM CRM

Say goodbye to post-it notes on your clipboard and missed emails. With the Tiger Shark Marketing CRM, you’ll have a robust system to manage your leads, follow-ups, and communications. Automate responses, book appointments online, send newsletters and more.

SEO

Search Engine Optimization is the core of your web strategy. We’ll provide fresh content weekly as well as ensure your website, Google My Business, and social profiles are current and optimized for your target market. We’ll also monitor page load times and disability accessibility.

Social Media

Take the guesswork out of how to connect with your audience. We’ll post to your social profile(s) three times a week, along with a weekly video, to keep your followers engaged and informed. Our content experts work with every social platform, and optimize content for your target market.

What You’ll Get

Whatever contracting space you’re in, you know what matters most is the bottom line. We’ve tailored our Done For You package to meet the digital needs of emerging general contractors, roofers, masons, and other professional tradesmen without breaking the bank. Let’s break down the line items.

Website

Your TSM Contractor website is built on WordPress, the most popular software on the web. Here’s what you’ll have from Day 1:

  • Personalized layout, utilizing your colors, logo and images.
  • Original content for all core website pages:
    • Home
    • About
    • Services (up to 7)
    • Contact
  • Google and Facebook review integration.
  • Integration with TSM CRM:
    • Contact form(s) with automatic lead capture.
    • Newsletter sign-up integration, if desired.
    • Self-service appointment booking, if desired.
  • Google integration for traffic analytics and search engine listing.

TSM CRM

Custom relationship management software (CRM, for short) allows you to maintain a list of contacts, leads and prospects in a single location for easy reference and reminders. From Day 1, you’ll have access to the following features:

  • Contact record storage.
  • Calendar management, including integration with Google Calendar.
  • Automated e-mails, including lead follow-up and appointment reminders.
  • Newsletter creation and publishing.
  • A self-serve booking calendar:
    • Customize times available by the hour.
    • Set different appointment options with varying lengths, availabilities and pricing.
    • Confirmation and reminder emails.
  • Workflows to automate requesting feedback, testimonials or follow-up appointments.

Our Done For You plan includes an initial 1 hour training call.

Search Engine Optimization

SEO is consistently ranked the single most important aspect of a digital footprint. It is the area that weaves together all the other pieces by maintaining consistent messaging and technical optimization. From Day 1, you’ll receive:

  • Website SEO monitoring and optimization for:
    • Page load speed.
    • Descriptive information used by search engines and social networks (“meta tags”).
    • Inbound links (“backlinks”).
    • Dead or broken internal links.
    • Disability accessibility.
    • Security and legal compliance.
  • Google My Business and Social Media:
    • Responding to reviews within 24 hours.
    • Updating business listing details as needed.
    • Posting photos shared by customers on other platforms.

Additionally, you’ll receive a fresh blog post every week, tailored to what’s relevant in your business right now.

Social Media Management

Regularly posting to social media is a modern business essential, but it’s also time consuming and often frustrating to decipher when and how to best connect with your audience. From Day 1, you’ll receive:

  • 3 unique image & text social media posts per week to multiple channels, including:
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
  • 1 original short-form video weekly to multiple channels, including:
    • Facebook
    • Instagram
    • TikTok
    • YouTube

Weekly videos can be up to 90 seconds long. It’s ideal if you provide the raw video content – we will edit it – but if that’s not possible we can create a faceless video for your business.

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