Contractors need to use social media to connect with people and get more jobs. This blog will explain why social media is important for contractors and how it can help them. Social Media is a good way to showcase your work and company values. Social Media is a good way to position yourself as a subject matter expert too. The benefit to using these free platforms far outweigh the cons. The analytics available help you get a better grasp on who your customers are and what they like.
Social Media Can Help Contractors
Social media is a tool that can help contractors in many ways. Here’s how:
1. Getting Noticed: On social media, lots of people can see your work. This can help you build a brand by adding value to your audience. What you post on social can be comedic or educational. Through trial and error you will find what your audience responds to. Then more people like your audience will also find you. This can help you find new customers.
2. Showing Your Work: You can put pictures and videos of your projects on social media. Videos can be particularly captivating and attract more people. The average person scrolls the height of the Empire State Building every day. Make your content stand out to get more engagement. This helps people see what you can do.
3. Talking to People: You can talk to people on social media. If they have questions or want to work with you, you can answer them. Social is the new town square. You can talk to anyone. They can also talk about you for better or worse. Do good work in the real world and your word of mouth will spread quick.
4. Teaching People: You can also use social media to teach people things about your job. This makes you look like an expert. Some platforms are eeducation focused. Others may be for entertainment. Most are hybrids. Can you find cat videos and silly cartoons online? Yes. Can you also find enough information to build a car, a rocket, or a business. Also, yes. The uses are vast.
Why Social Media Management Is Important
But having social media is not enough. You need to use it the right way. Here’s why:
1. Being Consistent: You have to keep using social media . This way, people don’t forget you. Platforms are a hungry beast. Once you feed it once you have to continue to feed it over and over to stay in front of your audience. You cannot post too many times for the most part. Algorithms will diversify who sees your content so they do not get tired of your content.
2. Planning Your Posts: You should plan what you will post. Think about what your customers want to see. This requires some data. Start posting right away to get some data. Once you have some analytics you can create a more thorough posting plan. Some accounts come up with themes for each day. Some examples could be Motor Monday or Follow Up Friday where you post a specific type of content. On those days your audience will look for your themed content.
3. Talking to People: When people comment or ask questions, you should reply. This shows you care about them. The more you engage with them the more they will engage with you. You want to check your comments and messages daily to not miss anyone. Now, you can also use comments to create videos where you respond to your audience directly.
4. Looking at the Numbers: You can see how many people like your posts. Use this information to make your posts better. Analytics are helpful. This allows you to see if your audiience is more male than female. You can see what age they are and what time they are on too. Analyze these data points to improve your content over the long term.
Contractors, social media can help you find more jobs and show your work to more people. But to do this, you need to use social media the right way. Keep posting , plan your posts, talk to people, and look at the numbers. This will help you succeed in the digital world.